AI agents: what they can and cannot do in a business process
Agents that carry out tasks independently are the promise of the moment. Where they work, where they break down, and the question you need to answer first.
AI advice that helps you decide
Practical insights for better AI decisions.
Real-world experience, frameworks and no-nonsense advice for senior leaders who want to put AI to work with impact. 12 articles, none of them written to sell you anything.
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Independent No vendor bias Senior onlyexperience, impact ↓
20+ years experience
AI in Europe
European brands already running AI in production.
Not my clients. Examples of what happens once AI moves past the pilot stage.
- Klarna
Sweden
AI customer service assistant
- Zalando
Germany
Fashion assistant for product advice
- Financial services
Investment firm
AI strategy and use-case portfolio
- Booking.com
Netherlands
AI Trip Planner for travel planning
- Siemens
Germany
Industrial Copilot for engineering
- Retail
Enterprise retailer
AI-driven vendor selection
- Spotify
Sweden
AI DJ and personalized playlists
- Mercedes-Benz
Germany
Generative voice assistant in the car
- Industrial / B2B
International manufacturer
AI roadmap and leadership
- ING
Netherlands
Generative chatbot for customer queries
- L'Oréal
France
Beauty Genius: personalized advice
- Financial services
Financial services firm
KYC accelerated with AI document analysis
- SAP
Germany
Joule: copilot in business software
- Carrefour
France
Hopla: grocery shopping assistant
- Strategy & AI
SaaS scale-up
AI readiness assessment
- Adyen
Netherlands
AI-driven payment optimization
- Philips
Netherlands
AI in medical imaging
- Proces & productivity
Professional services firm
Internal AI assistant for knowledge workers
Featured article
Independent AI consultant vs agency vs Big 4
A fair comparison on independence, speed, depth, cost and delivery power, so you choose the right partner, even when that isn't me.
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All articles
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Use cases
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Strategy
From AI strategy to value: a 3-step plan
Most AI strategies don't fail on the strategy itself, but on translating it. Three steps that force that translation.
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Organisation
Build, buy or partner: what fits your situation?
The question is rarely "can we build this ourselves?" but "do we still want to be maintaining this in three years?" A decision framework in four questions.
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Use cases
Which AI use cases actually deliver results?
Not the most spectacular, but the most boring. Four traits the winners share, and four patterns that almost always stall.
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Strategy
Independent AI consultant vs agency vs Big 4
A fair comparison on independence, speed, depth, cost and delivery power, so you choose the right partner, even when that isn't me.
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Tools & data
The role of the data foundation in successful AI initiatives
"Get your data in order first" is as often an excuse as it is a necessity. How to work out which one applies to you.
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Governance
AI governance without bureaucracy: what you need at minimum
Governance nobody uses protects nobody. Four mechanisms that make the difference, and what you can safely skip.
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Organisation
Why AI pilots stall (and what to do about it)
The pilot worked. Everyone was excited. And a year later, nothing has scaled up. Five causes, five countermeasures.
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Strategy
The business case for AI: how to calculate it honestly
Time saved isn't a saving until someone spends that time differently. A costing model that survives the CFO's scrutiny.
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Organisation
AI adoption starts with the work, not the tool
Giving everyone a licence isn't an adoption strategy. Why an empty input box is the biggest barrier, and what actually works.
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Tools & data
AI vendor selection in eight steps
Criteria first, vendors second. A selection process built to withstand good demos and internal preferences.
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Strategy
When do you really need an AI strategist?
Half the time, the answer is: you don't. Four situations where outside help pays off, and four where you're better off doing it yourself.