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    <title>Insights | Dave Willemstein</title>
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    <description>Practical insights on AI strategy, governance and decision-making for senior leaders.</description>
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    <lastBuildDate>Wed, 28 Oct 2026 21:21:45 GMT</lastBuildDate>
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      <title>AI agents: what they can and cannot do in a business process</title>
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      <description>Agents that carry out tasks independently are the promise of the moment. Where they work, where they break down, and the question you need to answer first.</description>
      <category>Use cases</category>
      <pubDate>Thu, 16 Jul 2026 09:00:00 GMT</pubDate>
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      <title>From AI strategy to value: a 3-step plan</title>
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      <description>Most AI strategies don't fail on the strategy itself, but on translating it. Three steps that force that translation.</description>
      <category>Strategy</category>
      <pubDate>Thu, 11 Jun 2026 09:00:00 GMT</pubDate>
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      <title>Build, buy or partner: what fits your situation?</title>
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      <description>The question is rarely &quot;can we build this ourselves?&quot; but &quot;do we still want to be maintaining this in three years?&quot; A decision framework in four questions.</description>
      <category>Organisation</category>
      <pubDate>Thu, 28 May 2026 09:00:00 GMT</pubDate>
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      <title>Which AI use cases actually deliver results?</title>
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      <description>Not the most spectacular, but the most boring. Four traits the winners share, and four patterns that almost always stall.</description>
      <category>Use cases</category>
      <pubDate>Thu, 07 May 2026 09:00:00 GMT</pubDate>
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      <title>Independent AI consultant vs agency vs Big 4</title>
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      <description>A fair comparison on independence, speed, depth, cost and delivery power, so you choose the right partner, even when that isn't me.</description>
      <category>Strategy</category>
      <pubDate>Thu, 23 Apr 2026 09:00:00 GMT</pubDate>
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      <title>The role of the data foundation in successful AI initiatives</title>
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      <description>&quot;Get your data in order first&quot; is as often an excuse as it is a necessity. How to work out which one applies to you.</description>
      <category>Tools &amp; data</category>
      <pubDate>Thu, 09 Apr 2026 09:00:00 GMT</pubDate>
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      <title>AI governance without bureaucracy: what you need at minimum</title>
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      <description>Governance nobody uses protects nobody. Four mechanisms that make the difference, and what you can safely skip.</description>
      <category>Governance</category>
      <pubDate>Thu, 19 Mar 2026 09:00:00 GMT</pubDate>
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      <title>Why AI pilots stall (and what to do about it)</title>
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      <description>The pilot worked. Everyone was excited. And a year later, nothing has scaled up. Five causes, five countermeasures.</description>
      <category>Organisation</category>
      <pubDate>Thu, 26 Feb 2026 09:00:00 GMT</pubDate>
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      <title>The business case for AI: how to calculate it honestly</title>
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      <description>Time saved isn't a saving until someone spends that time differently. A costing model that survives the CFO's scrutiny.</description>
      <category>Strategy</category>
      <pubDate>Thu, 29 Jan 2026 09:00:00 GMT</pubDate>
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      <title>AI adoption starts with the work, not the tool</title>
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      <description>Giving everyone a licence isn't an adoption strategy. Why an empty input box is the biggest barrier, and what actually works.</description>
      <category>Organisation</category>
      <pubDate>Thu, 11 Dec 2025 09:00:00 GMT</pubDate>
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      <title>AI vendor selection in eight steps</title>
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      <description>Criteria first, vendors second. A selection process built to withstand good demos and internal preferences.</description>
      <category>Tools &amp; data</category>
      <pubDate>Thu, 20 Nov 2025 09:00:00 GMT</pubDate>
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      <title>When do you really need an AI strategist?</title>
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      <description>Half the time, the answer is: you don't. Four situations where outside help pays off, and four where you're better off doing it yourself.</description>
      <category>Strategy</category>
      <pubDate>Wed, 15 Oct 2025 09:00:00 GMT</pubDate>
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