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Knowledge base

AI Knowledge Base for Business Leaders | Freelance AI Consultant

This AI knowledge base covers practical explanations of AI for business: what a term means, how to approach something, and what to watch for. Written plainly, without hype, for anyone who needs to make a decision or run a project.

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Written by Dave Willemstein, independent AI consultant · published

IN SHORT

  • Evergreen explanations and how-tos on AI for business.
  • Six topics, from strategy to tools.
  • Opinion and thought leadership live separately, in Insights.

AI in Europe

European brands already running AI in production.

Not my clients. Examples of what happens once AI moves past the pilot stage.

  • Sweden

    AI customer service assistant

  • Germany

    Fashion assistant for product advice

  • Investment firm

    AI strategy and use-case portfolio

  • Netherlands

    AI Trip Planner for travel planning

  • Germany

    Industrial Copilot for engineering

  • Enterprise retailer

    AI-driven vendor selection

  • Sweden

    AI DJ and personalized playlists

  • Germany

    Generative voice assistant in the car

  • International manufacturer

    AI roadmap and leadership

  • Netherlands

    Generative chatbot for customer queries

  • France

    Beauty Genius: personalized advice

  • Financial services firm

    KYC accelerated with AI document analysis

  • Germany

    Joule: copilot in business software

  • France

    Hopla: grocery shopping assistant

  • SaaS scale-up

    AI readiness assessment

  • Netherlands

    AI-driven payment optimization

  • Netherlands

    AI in medical imaging

  • Professional services firm

    Internal AI assistant for knowledge workers

This AI knowledge base is meant as a reference. Here you’ll find articles that explain how something works and how to approach it: what an AI agent is, what an implementation step-by-step plan looks like, what the AI Act asks of you, or what to watch for when choosing a tool. Each article shows when it was published, and where external sources were used, they’re listed at the bottom.

That’s different from my insights and opinion pieces. There, I write about choices and positions: why pilots stall, when you need an AI strategist, or how to choose a partner. The knowledge base is the explanation; the insights are the opinion.

The topics follow a logical order. You start with strategy and choices, move through implementation to automating processes, and then to AI agents, which carry out tasks on their own. Policy and the AI Act, and choosing tools, run through every phase.

Below you’ll first find a few featured articles to start with, then every article by topic, and finally the newest additions. Missing a topic, or want to know how it plays out in your organisation? Ask your question.

Featured articles

AI implementationAI implementation step-by-step plan in 7 stepsFollow this AI implementation step-by-step plan: from goal and use case through data, build and adoption. With the pitfalls to watch for at each step.AI agentsWhat is an AI agent? How it works, with examplesWhat is an AI agent, and how does it differ from a chatbot? A clear explanation of how AI agents work, the types that exist, and practical business examples.AI automationAI examples: 25 real-world business applicationsSee 25 concrete AI examples from practice, by department and sector. Find out which applications deliver real value first and how businesses get started.

Topics

AI consulting and strategy

AI implementation

AI automation

AI agents

AI policy and the AI Act

AI tools

Newest articles

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