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Industrial / B2B

AI Roadmap
& Leadership

Seven pilots in four countries, none of them scaled. Nine months later: one roadmap, three production applications and an internal lead who took over.

Sector: Industrial / B2B Service: Fractional AI Lead Duration: 9 months Year: 2025

Proof in numbers

7standalone pilots at the start
3applications moved to production
25%productivity target set
4countries under one governance
9months to internal handover

AI in Europe

European brands already running AI in production.

Not my clients. Examples of what happens once AI moves past the pilot stage.

  • Sweden

    AI customer service assistant

  • Germany

    Fashion assistant for product advice

  • Investment firm

    AI strategy and use-case portfolio

  • Netherlands

    AI Trip Planner for travel planning

  • Germany

    Industrial Copilot for engineering

  • Enterprise retailer

    AI-driven vendor selection

  • Sweden

    AI DJ and personalized playlists

  • Germany

    Generative voice assistant in the car

  • International manufacturer

    AI roadmap and leadership

  • Netherlands

    Generative chatbot for customer queries

  • France

    Beauty Genius: personalized advice

  • Financial services firm

    KYC accelerated with AI document analysis

  • Germany

    Joule: copilot in business software

  • France

    Hopla: grocery shopping assistant

  • SaaS scale-up

    AI readiness assessment

  • Netherlands

    AI-driven payment optimization

  • Netherlands

    AI in medical imaging

  • Professional services firm

    Internal AI assistant for knowledge workers

Dave Willemstein, Independent AI Advisor
vertrouwen,
ervaring, impact ↓
Independent No vendor bias Senior only
20+ jaar ervaring
Focused on value
No hype
real impact

Situation

A global manufacturer with sites in four countries had something running with AI at every location. Quality inspection with image recognition in Germany, predictive maintenance in the Netherlands, a quoting assistant in Poland. All seven pilots worked technically. None had scaled.

Challenge

There was no owner. The CIO had inherited the portfolio, with no time and no AI background. Without someone guarding the agenda, every initiative faded the moment the local enthusiast got pulled onto something else. Hiring a full-time Head of AI was not realistic while the scope of that role was still unclear.

Approach

I started as fractional AI lead for three days a month. The first month went into an honest inventory: what is actually running, what does it cost, and who uses it. Two of the seven pilots turned out to have already quietly stopped. In months two and three we set up governance: one steering group, one decision framework, one set of metrics that all four countries reported against.

Decision

Three pilots got the green light to scale, two were deliberately ended, and two were parked until the data foundation was in order. The decision to stop cost the most discussion and freed up the most capacity.

Result

The roadmap was approved with a 25% productivity target on the processes involved. Three applications now run in production across multiple sites. After nine months an internally promoted lead took over the role; I scaled back to one day a month as a sounding board.

Next case

KYC process accelerated with AI-assisted document analysis

Manual document checks caused long turnaround times and errors.

Read the case →

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