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Strategy & AI

AI Readiness
for a Scale-Up

The outcome was not what the client hoped for: not yet. It was the outcome that prevented a year of wasted implementation.

Sector: Strategy & AI Service: AI Readiness Assessment Duration: 3 weeks Year: 2025

Proof in numbers

5dimensions scored
14use cases assessed
3blockers that actually mattered
90day concrete action plan
1premature purchase avoided

AI in Europe

European brands already running AI in production.

Not my clients. Examples of what happens once AI moves past the pilot stage.

  • Sweden

    AI customer service assistant

  • Germany

    Fashion assistant for product advice

  • Investment firm

    AI strategy and use-case portfolio

  • Netherlands

    AI Trip Planner for travel planning

  • Germany

    Industrial Copilot for engineering

  • Enterprise retailer

    AI-driven vendor selection

  • Sweden

    AI DJ and personalized playlists

  • Germany

    Generative voice assistant in the car

  • International manufacturer

    AI roadmap and leadership

  • Netherlands

    Generative chatbot for customer queries

  • France

    Beauty Genius: personalized advice

  • Financial services firm

    KYC accelerated with AI document analysis

  • Germany

    Joule: copilot in business software

  • France

    Hopla: grocery shopping assistant

  • SaaS scale-up

    AI readiness assessment

  • Netherlands

    AI-driven payment optimization

  • Netherlands

    AI in medical imaging

  • Professional services firm

    Internal AI assistant for knowledge workers

Dave Willemstein, Independent AI Advisor
vertrouwen,
ervaring, impact ↓
Independent No vendor bias Senior only
20+ jaar ervaring
Focused on value
No hype
real impact

Situation

A fast-growing SaaS organization of over two hundred employees wanted to use AI in the product and internally. A proposal for a multi-year AI platform commitment was on the table. The CTO wanted to sign, the CFO had doubts, and nobody could prove who was right.

Challenge

The question on the table was "which platform?" The question underneath it was "are we actually ready?" That one had never been asked. At a scale-up moving this fast, that is understandable: the data foundation grows with the product roadmap, not with an architecture plan.

Approach

Three weeks, five dimensions. Twelve interviews from business to engineering, a data scan of the key systems, and an assessment of fourteen use cases already floating around. The data scan was decisive: customer data sat spread across four systems with three different definitions of a customer.

Decision

The advice was to delay the platform decision by two quarters and first unify the customer definition and the data flows. Two of the fourteen use cases could proceed immediately, because they ran on a single source and needed no integration.

Result

The organization got a readiness score per dimension, three named blockers, and a 90-day plan with owners. The two immediate use cases went live within a month. The platform decision was made later, on a foundation that could carry it, and with a sharper scope that made the license cheaper.

Next case

Internal AI assistant for knowledge workers

Significant time lost searching, summarizing and rewriting information.

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