Everyone at the table, same picture
Executive Briefing
A three-hour session in which your executive team or board gets the same, realistic picture of what AI means for your organization, including what it asks of them as overseers.
experience, impact ↓
20+ years experience
AI in Europe
European brands already running AI in production.
Not my clients. Examples of what happens once AI moves past the pilot stage.
- Klarna
Sweden
AI customer service assistant
- Zalando
Germany
Fashion assistant for product advice
- Financial services
Investment firm
AI strategy and use-case portfolio
- Booking.com
Netherlands
AI Trip Planner for travel planning
- Siemens
Germany
Industrial Copilot for engineering
- Retail
Enterprise retailer
AI-driven vendor selection
- Spotify
Sweden
AI DJ and personalized playlists
- Mercedes-Benz
Germany
Generative voice assistant in the car
- Industrial / B2B
International manufacturer
AI roadmap and leadership
- ING
Netherlands
Generative chatbot for customer queries
- L'Oréal
France
Beauty Genius: personalized advice
- Financial services
Financial services firm
KYC accelerated with AI document analysis
- SAP
Germany
Joule: copilot in business software
- Carrefour
France
Hopla: grocery shopping assistant
- Strategy & AI
SaaS scale-up
AI readiness assessment
- Adyen
Netherlands
AI-driven payment optimization
- Philips
Netherlands
AI in medical imaging
- Proces & productivity
Professional services firm
Internal AI assistant for knowledge workers
Includes preparation on your sector and situation. Fully credited if you start an AI Readiness Assessment within 60 days. Amounts exclude VAT and travel expenses.
What does the Executive Briefing cover and what does it cost?
Executive Briefing from Dave Willemstein gives an executive team or board the same realistic picture of what AI means for the organization, including what it asks of them as overseers. The result is a shared picture and a decision agenda, built on sector-specific preparation. The session takes one half-day session incl. preparation and costs €2,800, excluding VAT and travel expenses.
When is the Executive Briefing price credited?
Executive Briefing is fully credited if AI Readiness Assessment starts within 60 days.
How many people attend an Executive Briefing?
Executive Briefing works best with five to twelve participants; more than twelve shifts the format from a conversation to a presentation.
Can the Executive Briefing be held online?
Executive Briefing can be held online, though an on-site session works better: the conversation between board members themselves is half the value.
Source: Dave Willemstein's rates and typical timelines. Updated: .
Why this comes up
Why this is needed
- One board member reads that AI changes everything, another that it is a bubble. Both are reading good sources.
- Supervisory board members need to ask questions about AI risk, but do not know which questions those are.
- Investment decisions get made based on anecdotes from other industries.
- Without a shared starting point, every next AI decision costs twice the meeting time.
How it works
Prepared for your sector. Not the standard slide deck.
Beforehand
A short intake with the chair or secretary, plus research on your sector, competitors and current regulation.
Block 1
What actually works right now, what does not, and why, with examples from your own sector and adjacent ones.
Block 2
What does this mean for your strategy, cost base and competitive position? Open conversation, no slides.
Block 3
Governance and oversight: regulation, liability, and the five questions you should be able to ask as a board member.
What you get
Concrete. Clear.
Immediately usable.
- Three-hour session, on-site or online
- Sector-specific preparation and examples
- Decision agenda: which AI decisions are coming your way, and when
- Oversight questionnaire: what to ask management about AI initiatives
- Concise summary for the minutes and for anyone absent
Best fit for
Organizations that:
- Supervisory and advisory boards defining their oversight role on AI
- Executive teams missing a shared starting point
- Organizations on the verge of a major AI investment
- Off-sites where AI is on the agenda but nobody can lead the conversation
Less suitable if
- If you are looking for an inspirational keynote: I am not the right speaker for that
The rhythm underneath
From insight
to impact.
Every engagement runs through the same four decision points. Only the depth per step differs.
More on my approach →Diagnose
What are we actually trying to solve?
Prioritize
Which use cases earn money, time and attention?
Decide
Build, buy or partner, and why?
Ship & govern
How do we make sure it actually lands?
Typical result
From four opinions to one decision agenda.
Most briefings end not in enthusiasm but in relief: the scope is smaller than feared, the risks more concrete than expected, and there is an agenda the next meeting can build on.
Frequently asked questions
Answers to what you are thinking now.
Can this be done online?
Yes, but on-site works better. The conversation between board members themselves is half the value, and that comes about more slowly at a distance.
How many participants?
Five to twelve. Beyond twelve it turns into a presentation instead of a conversation, and it delivers less.
Is this a disguised sales pitch?
No. A good share of briefings lead to no follow-up assignment, and that is fine. If a follow-up makes sense, I name that in one minute at the end.
More questions about working together, rates or procurement? See all frequently asked questions →
Ready for impact?
Book a call.
30 minutes. No pitch deck. Just a good conversation about your situation.